Say hello to the brand-spankin new identity for Pittsburgh-based Aurochs Brewing Company. Aurochs Brewing is 100% gluten free and is named after a now extinct ancient bovine that is the direct ancestor of the fighting Spanish bulls. The Aurochs’ extinction was partly due to habitat clearing for barley crops – gluten killed the Aurochs. Stay tuned for fresh new packaging work from Unreal and Aurochs.